Over the past couple weeks I had the pleasure of working with a new client on a logo for her business as a pre/post natal yoga instructor and birth Doula. I knew very little about the industry before starting the project so I asked my client for information regarding her business, how she got into it, the services she provided and what she wanted to communicate through her logo.
The business is called “Shine Your Light” and so I went about the task of combining the idea of yoga, child birth and light into one clean, simple logo that would communicate all these things and be aesthetically pleasing.
The roughs I drew up initially were all a combination of hands coming together, rays of light and playing with the idea of a pregnant belly as a sort of sun. I also wanted to bring in some decorative Indian elements to add visual interest and also to tie in the yoga element more.
My client and I both loved the version on the top right which not only plays on the idea of a mother’s pregnant belly and a sun but is also reminiscent of a woman’s uterus in the space created by the hands. It was unintentional but it worked.
From here my client wanted me to add in the text “Shine Your Light” and also wanted to play around with the imagery inside the circle. For our final logo we settled on an abstract image of a belly button instead of the original designs in the rough to play up the idea of a pregnant belly. The text we just added along the bottom of the logo to balance the rays of the sun.
My client was really pleased with the final outcome and so am I. It was a learning experience going through each stage of development and I learned a lot about the creative process from quote to initial concept to final output. I loved working on a logo for such a unique profession and it’s something I will be pleased to add to my portfolio.
